H’AIN SS16 is the new step of Ignacia Zordan’s long-term project, in which the essence of the brand: an un gendered samurai spirit is enhanced. Introducing a new print, primitive in nature it refers to a universe where instincts prevail over reason. The same organic feeling is expressed by raw edges, that let the fabric follow its natural shape; and the color of blood, our core substance which unveils the idea of a violent form of sensuality, emphasized by the utilization of laces. The concept of “essence” sustains Ignacia Zordan’s desire to create a line which endures as one and only collection that keeps expanding it self.
H’AIN Look Book -Photo Alex Raduan-Art direction Mikolaj Sokolowski-Styling Julien Schmitt-Make Up Anna Sadamori-Model Smita Lasrado- Art piece used for set design: “Eclipse”, 2014 by Sergio Valenzuela Escobedo